Meet in the lobby of the Embassy Suites Knoxville by 8:15am to catch the bus to Weigel's.

Join us as we kick off CStore Momentum with a warm welcome to Tennessee and an inside look at Weigel’s, one of the region’s most recognized convenience store chains. Hear from Weigel’s leadership as they share insights into their history, operations, and commitment to innovation.

What does the future of convenience store food look like? Join Chef Ryan Blevins as he dishes out Weigel’s approach to food innovation—blending quality, creativity, and customer demand to craft standout menu items. From flavor trends to operational challenges, this session will explore how Weigel’s is pushing the boundaries of fresh, made-to-order, and grab-and-go offerings. Get ready for a flavorful conversation that’s sure to spark new ideas for your own foodservice strategy!

Marketing in the convenience space is evolving, and Weigel’s is leading the charge with bold strategies that connect with customers in fresh, innovative ways. Join Nick Triantafellou as he shares how Weigel’s is leveraging Name, Image, and Likeness (NIL) athlete partnerships and a dynamic loyalty program to build brand affinity and drive customer engagement. From grassroots marketing to digital loyalty tactics, this session will explore how Weigel’s is turning everyday customers into loyal fans—both on and off the field.

In a competitive industry, operational excellence is the difference between good and great. This session brings together seasoned retailers to discuss what it truly takes to run a convenience store that excels at every level. From day-to-day operations to long-term strategy, discover the tools, techniques, and best practices that set top performers apart. Whether you’re focused on efficiency, customer service, or profitability, you’ll leave with a game plan for operational success.

The audience will be divided in half to maximize the conversation. Participants will be pre-assigned to a group to ensure regional and store size variety.

The audience will be divided in half to maximize the conversation. Participants will be pre-assigned to a group to ensure regional and store size variety.

Your role is more than just a job—it’s a business within the business. Regardless of where you sit on your company's org-chart, in this interactive session, you’ll learn how to transition your impact from ordinary to extraordinary by adopting an entrepreneurial mindset and taking full ownership of your role.

The McClaskey Institute of Excellence will guide you through dynamic discussions and actionable exercises to expand how you contribute to your company, elevate your outputs, ensure your function’s customers are fully using the products and services you provide, more fully utilize you time and talents to the mission from your position by reducing non-value adding time, and tap your full leadership potential. When you run your role like a business, extraordinary outcomes follow.

Breakfast will be provided at the hotel.

Transportation will be provided.