Tiffany Sims

Tiffany Sims is the marketing and communications manager at Pak-A-Sak convenience stores out of Amarillo, Texas. Pak-A-Sak was founded by Tiffany’s grandfather in 1977 and she is one of four grandchildren that now continue her family’s legacy. Tiffany earned her bachelor’s degree in advertising from Texas Tech University. She began her professional career in Houston, refining her marketing proficiency while working in both the retail and healthcare industries. Tiffany transitioned to non-profit work after moving to Amarillo in 2009, and later embarked on an entrepreneurial venture, founding a successful upholstery business. Tiffany started working with her family at Pak-A-Sak in 2021. In her current role, Tiffany oversees all aspects of marketing, communications, reputation management and social media, while also managing the company’s growing loyalty program. With growth in mind, Tiffany is continually looking for ways to innovate to help build and refine Pak-A-Sak’s values, customer impact and vision.